Privacy Policy
The following privacy policy applies to the use of our online service www.goldankauf-martin.de (hereinafter referred to as the „website“).
We attach great importance to data protection. The collection and processing of your personal data is carried out in accordance with the applicable data protection regulations, in particular the General Data Protection Regulation (GDPR).
- Data controller
The controller responsible for the collection, processing and use of your personal data within the meaning of Article 4(7) of the GDPR is
Moris Uezel, Freiberger Str. 8, 74321 Bietigheim-Bissingen
Telephone: 0049 (0)7142-3779970, email: kontakt@goldankauf-martin.de
If you wish to object to the collection, processing or use of your data by us, either in general or in relation to specific measures, in accordance with this privacy policy, you may address your objection to the data controller.
You can save and print this privacy policy at any time.
- General purposes of processing
We use personal data for the purpose of operating the website.
- What data we use and why
- Hosting
The hosting services we use are intended to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services, which we utilise for the purpose of operating the website.
In doing so, we, or our hosting provider, process personal data, contact details, content data, contractual data, usage data, metadata and communication data relating to customers, prospective customers and visitors to this website on the basis of our legitimate interests in providing our website efficiently and securely, in accordance with Art. 6 Paragraph 1, sentence 1(f) of the GDPR in conjunction with Article 28 of the GDPR.
- Access data
We collect information about you when you use this website. We automatically collect information about your usage behaviour and your interaction with us, and record data relating to your computer or mobile device. We collect, store and use data relating to every visit to our website (known as server log files). This access data includes:
- Name and URL of the file accessed
- Date and time of access
- amount of data transferred
- Notification of successful retrieval (HTTP response code)
- Browser type and browser version
- Operating system
- Referrer URL (i.e. the previously visited page)
- Websites accessed by the user’s system via our website
- The user’s internet service provider
- IP address and the requesting provider
We use this log data – without linking it to you personally or creating any other profiles – for statistical analysis for the purposes of operating, securing and optimising our website, but also to anonymously record the number of visitors to our website (traffic), as well as the extent and nature of use of our website and services, and for billing purposes to measure the number of clicks received from partners. Based on this information, we can provide personalised and location-based content, analyse traffic, identify and rectify errors, and improve our services.
This also constitutes our legitimate interest pursuant to Article 6(1), first sentence, point (f) of the GDPR.
We reserve the right to review log data retrospectively if there are specific grounds for a reasonable suspicion of unlawful use. We store IP addresses in log files for a limited period if this is required for security purposes or is necessary for the provision of a service or for invoicing, e.g. when you use one of our services. Once the ordering process has been cancelled or payment has been received, we will delete the IP address if it is no longer required for security purposes. We also store IP addresses if we have specific grounds for suspecting a criminal offence in connection with the use of our website. In addition, as part of your account, we store the date of your last visit (e.g. upon registration, login, clicking on links, etc.).
- Cookies
We use what are known as session cookies to optimise our website. A session cookie is a small text file that is sent by the relevant servers when you visit a website and is temporarily stored on your hard drive. This file contains a so-called session ID, which allows various requests from your browser to be assigned to the same session. This enables your computer to be recognised when you return to our website. These cookies are deleted once you close your browser. They serve, for example, to enable you to use the shopping basket function across several pages.
We also use persistent cookies to a limited extent (which are also small text files stored on your device); these remain on your device and enable us to recognise your browser the next time you visit. These cookies are stored on your hard drive and are automatically deleted after a specified period. Their lifespan ranges from 1 month to 10 years. This enables us to present our website to you in a more user-friendly, effective and secure manner and, for example, to display information on the site that is specifically tailored to your interests.
Our legitimate interest in using cookies in accordance with Article 6(1)(f) of the GDPR is to make our website more user-friendly, effective and secure.
The following data and information, for example, are stored in cookies:
- Log-in details
- Language settings
- search terms entered
- Information on the number of visits to our website and the use of individual features on our website.
When the cookie is activated, it is assigned an identification number; however, your personal data is not linked to this identification number. Your name, your IP address or similar data that would enable the cookie to be linked to you are not stored in the cookie. Using cookie technology, we only receive pseudonymised information, for example about which pages of our shop have been visited, which products have been viewed, etc.
You can configure your browser so that you are notified in advance when cookies are set and can decide on a case-by-case basis whether to block cookies in specific instances or generally, or to prevent cookies from being set altogether. This may restrict the functionality of the website.
- Data required to fulfil our contractual obligations
We process personal data that we require to fulfil our contractual obligations, such as your name, address, email address, products ordered, and billing and payment details. The collection of this data is necessary for the conclusion of the contract.
Data is deleted once the warranty periods and statutory retention periods have expired. Data linked to a user account (see below) will, in any event, be retained for as long as that account remains active.
The legal basis for the processing of this data is Article 6(1), first sentence, point (b) of the GDPR, as this data is required for us to fulfil our contractual obligations towards you.
- Email contact
If you get in touch with us (e.g. via the contact form or by email), we will process your details in order to deal with your enquiry and in the event that any follow-up questions arise.
Where data processing is carried out for the purpose of taking pre-contractual steps in response to your enquiry, or – if you are already a customer of ours – for the performance of the contract, the legal basis for this data processing is Article 6(1), first sentence, point (b) of the GDPR.
We will only process further personal data if you give your consent (Article 6(1)(a) of the GDPR) or if we have a legitimate interest in processing your data (Article 6(1)(f) of the GDPR). A legitimate interest would be, for example, replying to your email.
- Google Analytics
We use Google Analytics, a web analytics service provided by Google Inc. („Google“). Google Analytics uses so-called „cookies“, which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is usually transmitted to a Google server in the USA and stored there.
This also constitutes our legitimate interest pursuant to Article 6(1), first sentence, point (f) of the GDPR.
Google has complied with the Privacy Shield Agreement concluded between the European Union and the USA and has obtained certification. As a result, Google undertakes to comply with the standards and regulations of European data protection law. Further information can be found in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
We have enabled IP anonymisation on this website (anonymiseIP). However, this means that your IP address will first be truncated by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On our behalf, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide us with other services relating to website and internet usage.
The IP address transmitted by your browser as part of Google Analytics is not combined with any other data held by Google. You can prevent cookies from being stored by adjusting the settings in your browser software; however, please note that, in this case, you may not be able to make full use of all the features of this website.
You can also prevent the data generated by the cookie and relating to your use of the website (including your IP address) from being transmitted to Google, and prevent Google from processing this data, by downloading and installing the browser plug-in available via the following link:http://tools.google.com/dlpage/gaoptout?hl=de.
As an alternative to the browser plug-in, or when using browsers on mobile devices, you can click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in future (this opt-out cookie only works in this browser and only for this domain. If you clear the cookies in your browser, you will need to click this link again): Disable Google Analytics
- Retention period
Unless otherwise specified, we only retain personal data for as long as is necessary to fulfil the purposes for which it was collected.
In some cases, the law requires the retention of personal data, for example under tax or commercial law. In such cases, we will continue to store the data solely for these statutory purposes, but will not process it for any other purpose, and will delete it once the statutory retention period has expired.
- Your rights as a data subject
Under the applicable laws, you have various rights in relation to your personal data. If you wish to exercise these rights, please send your request by email or post, clearly identifying yourself, to the address set out in paragraph 1.
Below is an overview of your rights.
- Right to confirmation and access to information
You have the right to receive clear information about the processing of your personal data.
To be more specific:
You have the right at any time to receive confirmation from us as to whether personal data concerning you is being processed. If this is the case, you have the right to request, free of charge, information from us regarding the personal data we hold about you, together with a copy of that data. Furthermore, you have the right to the following information:
- the purposes of processing;
- the categories of personal data that are processed;
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular where recipients are in third countries or are international organisations;
- where possible, the envisaged period for which the personal data will be stored, or, if this is not possible, the criteria used to determine that period;
- the existence of a right to have personal data concerning you rectified or erased, or to have the processing restricted by the controller, or a right to object to such processing;
- the existence of a right to lodge a complaint with a supervisory authority;
- if the personal data is not collected from you, all available information regarding the origin of the data;
- the existence of automated decision-making, including profiling, in accordance with Article 22 Paragraphs 1 and 4 of the GDPR and – at least in these cases – meaningful information about the logic involved, as well as the scope and intended consequences of such processing for you.
Where personal data is transferred to a third country or to an international organisation, you have the right to be informed of the appropriate safeguards in accordance with Article 46 of the GDPR in relation to the transfer.
- Right to rectification
You have the right to request that we rectify and, where necessary, complete any personal data concerning you.
To be more specific:
You have the right to request that we rectify any inaccurate personal data concerning you without delay. Taking into account the purposes of the processing, you have the right to request that incomplete personal data be completed – including by means of a supplementary statement.
- Right to erasure („right to be forgotten“)
In a number of cases, we are obliged to erase personal data relating to you.
To be more specific:
In accordance with Article 17(1) of the GDPR, you have the right to request that we erase personal data relating to you without delay, and we are obliged to erase personal data without delay if any of the following grounds apply:
- The personal data is no longer necessary for the purposes for which it was collected or otherwise processed.
- You withdraw your consent on which the processing was based in accordance with paragraph 1, sentence 1(a) of the GDPR or paragraph 2(a) of the GDPR, and there is no other legal basis for the processing.
- You shall, in accordance with Article 21 Paragraph 1 of the GDPR: you have objected to the processing and there are no overriding legitimate grounds for the processing, or you submit, in accordance with Article 21 Paragraph 2 of the GDPR: Objection to processing.
- The personal data was processed unlawfully.
- The erasure of personal data is necessary for compliance with a legal obligation under Union law or the law of the Member States to which we are subject.
- Personal data has been processed in relation to the information society services offered in accordance with Article 8 Collected in accordance with Article 1 of the GDPR.
If we have made the personal data public and are obliged to erase it in accordance with Article 17(1) of the GDPR, we shall take appropriate measures, including technical measures, having regard to the available technology and the costs of implementation, to inform the controllers who process the personal data that you have requested them to delete all links to such personal data or any copies or replicas of such personal data.
- Right to restriction of processing
In a number of cases, you are entitled to request that we restrict the processing of your personal data.
To be more specific:
You have the right to request that we restrict the processing of your personal data if any of the following conditions apply:
- you dispute the accuracy of the personal data, for a period sufficient to enable us to verify the accuracy of the personal data,
- the processing is unlawful and you have objected to the erasure of the personal data and have instead requested that the use of the personal data be restricted;
- we no longer require the personal data for the purposes of processing, but you require the data to establish, exercise or defend legal claims, or
- You may object to the processing in accordance with Article 21 pursuant to Article 1 of the GDPR, until it has been established whether our organisation’s legitimate grounds override yours.
- Right to data portability
You have the right to receive, transmit or have us transmit personal data relating to you in a machine-readable format.
To be more specific:
You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format, and you have the right to transmit that data to another controller without hindrance from us, provided that
- processing on the basis of consent in accordance with Article 6 Paragraph 1, sentence 1(a) of the GDPR or Article 9 Paragraph 2(a) of the GDPR or on the basis of a contract pursuant to Article 6 paragraph 1, sentence 1(b) of the GDPR and
- the processing is carried out using automated means.
When exercising your right to data portability in accordance with paragraph 1, you have the right to request that we transfer your personal data directly to another data controller, provided this is technically feasible.
- Right to object
You have the right to object to the lawful processing of your personal data by us if this is justified by your particular circumstances and our interests in processing the data do not override yours.
To be more specific:
You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is carried out on the basis of Article 6 Paragraph 1, sentence 1, (e) or (f) of the GDPR; this also applies to profiling based on these provisions. We will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is necessary for the establishment, exercise or defence of legal claims.
Where we process personal data for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purposes of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
You have the right, on grounds relating to your particular situation, to object to the processing of your personal data for scientific or historical research purposes or for statistical purposes in accordance with Article. 89 Pursuant to Article 1 of the GDPR, you have the right to object, unless the processing is necessary for the performance of a task carried out in the public interest.
- Automated decision-making, including profiling
You have the right not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning you or similarly significantly affects you.
No automated decision-making based on the personal data collected takes place.
- Right to withdraw consent under data protection law
You have the right to withdraw your consent to the processing of personal data at any time.
- Right to lodge a complaint with a supervisory authority
You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place where the alleged infringement occurred, if you consider that the processing of your personal data is unlawful.
- Data security
We make every effort to ensure the security of your data in accordance with applicable data protection legislation and within the limits of technical feasibility.
Your personal data is transmitted in encrypted form when you use our services. This applies to your orders as well as to the customer login. We use the SSL (Secure Socket Layer) encryption system; however, please note that data transmission over the internet (e.g. when communicating by email) may be subject to security vulnerabilities. It is not possible to guarantee complete protection of data against access by third parties.
To safeguard your data, we maintain technical and organisational security measures in accordance with Article 32 of the GDPR, which we continually update to reflect the latest state of the art.
Furthermore, we do not guarantee that our service will be available at specific times; disruptions, interruptions or outages cannot be ruled out. The servers we use are regularly and carefully backed up.
- Disclosure of data to third parties; no data transfers to non-EU countries
As a general rule, we only use your personal data within our organisation.
Where and to the extent that we engage third parties in connection with the performance of contracts (such as logistics service providers), such third parties will only receive personal data to the extent that the transfer is necessary for the provision of the relevant service.
In the event that we outsource certain aspects of data processing („processing on behalf of a controller“), we contractually oblige data processors to use personal data only in accordance with the requirements of data protection legislation and to ensure that the rights of the data subject are protected.
No data will be transferred to organisations or individuals outside the EU, other than in the case referred to in paragraph 4 of this statement, and no such transfer is planned.
